Trump Fan "Fixes" Liberal Super Bowl Commercial
For those individuals who don’t like the sportsball, there are only two reasons to watch the Super Bowl: The halftime show and the commercial breaks. Well, that and unfettered consumption of seven-layer dip, but that’s rather ancillary to the broadcast itself.
This year’s entertainment was Justin Timberlake, who was brought back in spite of the fact that a majority of people under 18 probably had to Google who he was and a majority of people over 18 probably remember him in association with the infamous euphemism “wardrobe malfunction.”
On the commercials, all of them seemed to fit into two categories: product/celebrity tie-in and abstract themes. In the latter category, ostentatious social liberalism was a popular theme (as it was last year), as if certain corporations would literally hijack #MeToo as their own hashtag if they could.
The perfect example might have been T-Mobile’s genuinely weird ad involving a retinue of babies. As the camera panned over the faces of the conspicuously diverse roster of newborns, narration by Kerry Washington noted that the babies “come with open minds and the instinct that we are equal.”
Just in case this wasn’t bizarre enough for everyone in the audience, a lullaby cover of Nirvana’s elegiac “All Apologies” plays over the whole thing for absolutely no discernible reason whatsoever, artistically or commercially. There’s nothing that says upbeat quite like an instrumental version of a song with lyrics like “I take all the blame / Aqua seafoam shame / Sunburn, freezer burn / Choking on the ashes of her enemy.” That’ll shift iPhone X’s.
“There’s a conversation happening in the country, and there’s a conversation happening with our customers,” Nick Drake, executive vice president of marketing and experience at T-Mobile, told Adweek about the commercial.
“As a brand that stands for challenging the status quo, we felt that we’d only shone a light on some aspects of that belief, primarily what we’ve done to change the industry.”
I have no idea what T-Mobile did “to change the industry,” and it certainly wasn’t adumbrated in any way during the commercial. The message I got was “Racism is bad, sexism is bad, there’s a lot of it out there, so upgrade your phone.”
However, given the generally liberal tone of the ad, one YouTube user decided to fix it with a re-interpretation of the commercial and uploaded to the service Monday.
And it’s absolutely brilliant:
The original T-Mobile ad — essentially a paean to themselves over just how tolerant they were — has been turned into a parable of political proportions, with Democrat heads on the babies’ bodies, followed by President Trump interrupting the reverie.
I laughed hard, if just because I loathed the implications of the original ad. I’m not against equality, mind you. I hope all of these babies enjoy equality of opportunity and equality under the law. I get the sneaking suspicion that wasn’t exactly what T-Mobile was trying to get across, however.
Of course, it’s slightly difficult to determine exactly what the company was going for, what with the odd choice of music and the fact that Kerry Washington’s intonations were a bit on the “Black Mirror”-ish side. It was a bizarre commercial for a phone provider, possibly the most bizarre one I’ve ever seen.
However, with just a little tweaking, it was a perfect ad against the Democrats and their warm embrace of everything even slightly redolent of political correctness. Absolutely hilarious.
Please like and share on Facebook and Twitter if you agree.
Truth and Accuracy
We are committed to truth and accuracy in all of our journalism. Read our editorial standards.
Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. Advertise Today.
