Remember Gillette's Anti-Masculinity Commercial? That's Got Nothing on Its Newest Ad
“The best a man can get.”
That’s a phrase I could enjoy celebrating.
After all, I teach my two sons that to be man is a good thing.
It is good to fully embrace God’s design for masculinity. It is good to wield strength for good rather than be ashamed of it.
It is good to channel those traits inherent in masculinity for the benefit of yourself and those around you, and of course, to let all things be tempered in love.
But rather than actually celebrate the good side of masculinity, Gillette recently ran a cringeworthy ad shaming stereotypes of males being bad.
Gillette’s ad took a progressive and pretentious stand against bullying, groping and the objectification of women — things that every decent man since the beginning of time has taken a stand against.
If that’s Gillette’s idea of cutting edge, I fear what its razor strategy may be.
The backlash was quick. And severe. And wonderful.
But rather than question if progressive themes might backfire, Gillette’s newest ad takes progressivism and identity politics to an entirely new level:
The ad above, which was released Thursday, shows a teen who claims to have undergone a “transition” having a first shave.
“South, south, north, north, east, west. Never in a hurry,” the teen says, presumably repeating shaving instructions from the father in the video.
If it wasn’t clear before, it is now: Gillette has gone all-in on the left’s agenda.
Sure, a private company can make whatever ads it wants in an effort to promote its brand. But the blue-collar shavers in America’s heartland are less interested in having their masculinity maligned and more interested in figuring out how to get that dang second Mach3 cartridge out of the package.
While not all people look at the Bible as the ultimate source of truth, I do. So bear with me.
The underlying truth is this: God created us male and female. God also gave each gender certain characteristics.
It’s blasphemy to pretend God makes mistakes. While there are broken people and sinful actions, the design of male and female is the work of a perfect creator.
We should rejoice in the goodness of the design of genders. We should celebrate masculinity as the intentional work of God.
Only if we’re doing that are we truly the best a man can get.
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